Is Your Website Mobile First Index Ready?
Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.
Truth be told, one of the things that users expect when online is for a website to load in the shortest time possible. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.
The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. Getting rid of them would thus be a good thing to do.