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If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.

What about business to customer or B2C?

The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.

For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.

Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.

Now about the differences between B2C and B2B marketing strategies

After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.

If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the … Read More